Blend Watch - Green - des. Aruliden + MoMA

The Blend Watch tells time with a mesmerizing mix of colour play and theory. As the translucent, brightly-coloured discs revolve, clear hour and minute windows reveal the time in contrasting colours. Through the design, this everyday object gets a playful spin, transforming small moments.

About the Aruliden + MoMA Design Store project: 

When we were offered the chance to collaborate with the Museum of Modern Art Design store on a range of new products, we started by asking "What makes a MoMA product a MoMA product?" A whimsical personality paired with solid practical rationale is the essence of what the museum offered. The result was a line of products that are highly functional with a sense of wit and ingenuity.